The Low Key Gucci
Some people may say that the Gucci bags never left, but only a conceited person would fail to realize that Gucci did take a hit. This company is not as popular as it used to be. There is too much competition out there at the moment. Jessica Simpson is just one example. Her purse collection made more than a billion last year. There are also pursues by DKNY and Coach that are highly favored. The high priced Hermes bags are also luxury items. That is one reason that Gucci has been sort of low-key. It is making an unexpected comeback in an unusual way.
The Fragrance Connection
People that are rocking the Gucci pursues are doing so because the brand is back to advertising. The executives recognize that brand recognition is not enough to sell the brand anymore. The company needs promotion. This is why they have taken on the concept of putting this brand in commercials and inside of magazine ads. This is the world of Gucci today. The fragrance has been advertised a lot. There are even some celebrity spots that sell the Gucci fragrances. This has linked people back to the gucci bags. That has made them consider this type of fragrance and collection of purses again. That may be the main reason that the company has reached a younger generation. Many of the youth of today are not big fans of Gucci, but Gucci is trying to get them interested in the brand. This is the only way to reach the youth.
Some people may say that the Gucci bags never left, but only a conceited person would fail to realize that Gucci did take a hit. This company is not as popular as it used to be. There is too much competition out there at the moment. Jessica Simpson is just one example. Her purse collection made more than a billion last year. There are also pursues by DKNY and Coach that are highly favored. The high priced Hermes bags are also luxury items. That is one reason that Gucci has been sort of low-key. It is making an unexpected comeback in an unusual way.
The Fragrance Connection
People that are rocking the Gucci pursues are doing so because the brand is back to advertising. The executives recognize that brand recognition is not enough to sell the brand anymore. The company needs promotion. This is why they have taken on the concept of putting this brand in commercials and inside of magazine ads. This is the world of Gucci today. The fragrance has been advertised a lot. There are even some celebrity spots that sell the Gucci fragrances. This has linked people back to the gucci bags. That has made them consider this type of fragrance and collection of purses again. That may be the main reason that the company has reached a younger generation. Many of the youth of today are not big fans of Gucci, but Gucci is trying to get them interested in the brand. This is the only way to reach the youth.